METAPHOR, METONYMY, THE BODY AND THE ENVIRONMENT

An exploration of the factors that shape emotion-colour associations and their variation across cultures

Littlemore, Jeannette; Bolognesi, Marianna; Julich, Nina; Leung, Danny; Pérez-Sobrino, Paula. 2022. Cambridge Elements in Cognitive Linguistics. Cambridge University Press

it explores emotion-colour associations in English (UK and US), German, Spanish, Italian and Cantonese
it focuses on the ways in which emotion-colour associations vary across language, culture and gender (both of the participant and the linguistic prompt)
it challenges some of the more ‘universal’ claims about the ways in which metaphors work.

Unpacking creativity

The Power of Figurative Communication in Advertising

Pérez-Sobrino, Paula, Littlemore, Jeannette & Ford, Samantha. 2021. Cambridge University Press

4 theory-driven chapters + 5 chapters where we report empirical findings; + final chapter on practical applications for marketing professionals (prepared in consultation with advertising practitioners).
mixed-methods approach that combines techniques from cognitive linguistics, corpus linguistics, cognitive and social psychology, and marketing.
all the experiments reported in the book have a strong cross-cultural component, with work focusing on the UK, Spain, China and Japan.

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Multimodal metaphor and metonymy in advertising

Pérez-Sobrino, Paula. 2017. John Benjamins

focus on multimodal metaphor and metonymy in advertising (with in depth-analysis of real campaigns)
real examples of patterns of interaction between multimodal metaphor and metonymy (aka mixed metaphors, metonymic chains, etc) in multimodal use
qualitative analysis + corpus analysis + empirical work

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